I started Covino Hat Company with the idea that everyone needs a timeless custom piece of wearable art. My love for unique style stems from the inspiration given to me by the rugged snowy peaks in my backyard, the eccentric local vibe park city offers, and my love for the iconic classic figures that have paved the way in art and fashion. 

I build these wide brim hats from scratch - steaming, stretching, stitching and designing from a blank piece of rabbit felt. The use of raw textiles, and natural sustainable materials are interlaced to create an eye catching illustration that stands out as much as you do. From foraging feathers in the Utah backcountry to sourcing unique fabrics, leathers, etc. - no matter where I go, hats are always on my mind.

Trucker hats have been a staple in my everyday style, having hair that can’t be controlled. I thought it was time to add a little funky twist, and create a new vibe. These truckers are all hand stitched and designed, made for every day and every occasion.

When I’m not making hats, you’ll find me outside nourishing my body and mind with all things that spike some adrenaline. And always wearing a hat.

This passion and creation started in 2020 with a few tools, a lot of research, and a dream. Over the past 5 years this journey has given me the opportunity to participate in art festivals, private events, parties, and build everlasting relationships with the most inspiring people.

-Alex Covino